About Us
Adam Shero | Chief Engineer
After being gifted a very rough & barely functional Ludwig Hollywood kit (gold sparkle) when I was around 9 years old, I was hooked on drums and played whenever I could. Throughout grade-school I was involved in some mixture of instructor-led study which went on for eight years plus concert, jazz, and marching disciplines. Post-grade school, I played professionally for five years, worked as an instructor for two years, and have been involved in drums and drumming since 1985. Some of the most memorable drummers who influenced me are Simon Philips, Bernard Purdie, Mitch Mitchell, Bill Ward, John Bonham, Clyde Stubblefield, Jeff Porcaro, Stewart Copeland, Neil Peart, Dave Weckl, Dom Famularo, Carter Beauford, Mike Portnoy, Vinnie Paul & Jim Chapin.
Jeannie Shero | CEO
I have been a CEO for a major non-profit for over a decade, served on executive boards, and gave my own time as a community leader in Denver over the years to help marginalized groups. Together, Adam and I combine my leadership and executive experience with Adam's engineering and drumming experience to start something very special in the drum & percussion community.
Early in 2020, we began to work on the unibody lug that eliminates the swivel nut & spring. We also developed the industry-first 12-point drum key that improves tension rod engagement by 3x as well as developed and patented the first continuously adjustable throw off.
Two universes collided in 2019 where we became forever entangled. And in late 2020, the company was formed. Jeannie's expertise in management, operations, and business acumen combined with my history as a drummer, musician, and engineer would set the course for Sonique Drums.
Sans the luxury to rest safely on decades or even centuries of existence as a company in the drum and percussion industry, we knew we couldn't continue the status quo; no one would take us seriously, nor should they. Jeannie and I have spent nearly our entire professional and personal lives working to avoid becoming the lowest common denominator and as we entered into the percussion industry in 2020, this would be no different.
After initially deciding to manufacture as much hardware as we could, it started to become clear why most manufacturers ultimately land on various design decisions. The swivel nut, gaskets, shell construction, and even the tension rod design are by-products of a cost-effective manufacturing approach. While not evil by itself, it seemed (to us) that the percussion industry was in a catatonic state where production costs are the driving decision around drum and accessory construction, not the artist experience.