Adam Shero | Chief Engineer
I have been involved in drums and drumming since 1985 as a student, playing professionally, and as an educator. I also have a long engineering background where combining the two has resulted in our ability to design & manufacture the most innovative and highest quality solid shell drums and percussion accessories available today.
Jeannie Shero | CEO
I have been a CEO for a major non-profit for over a decade, served on executive boards, and gave my own time as a community leader in Denver over the years to help marginalized groups. By combining my leadership and executive experience with Adam's engineering and drumming experience, we are able to create something very special in the drum & percussion community.
Our Values
Customer Obsessed
Whether you're just starting out in the world of drumming, playing professionally, or enjoying being a hobbyist, we are obsessed with being a part of your journey. Your success is our success however you define it and we want to do our absolute best to ensure you have a good customer experience.
Insist On The Highest Standards
It's not hard to make a good drum but it's much harder to make a great one. We don't offer drums with die-cast hardware, ply-shells, or veneers. Our drums are made equally, using the same high standard. Only the wood species affects the price. That's why every drum is a flagship; using only the best materials, every time.
Innovate & Simplify
Doing the same thing because it's "always been done that way" is not why we're in business. We always want to ask why, and ask the question, "is there a better way?". We don't have as much to lose like the big box drum companies and we don't mind being different, unique, or disruptive at the expense of conformity.
Quality Manifesto
We will not sacrifice quality for something else
- We will give preference to using resonant metals for our hardware.
- We will only use steam-bent shells for our snare drums.
We will not be hyperbolic
- Product will always prevail over marketing.
- We will never allow marketing to drive company priorities.
- We will not claim to do something but in reality, do something else.
We will not stop innovating
- Drummer feedback is critical for continuous improvement.
- Designing a better mouse trap is key to your drumming experience and our success.
- The drummer experience will always be the highest priority.
The Sonique Drums Evolution
Typescript Badge
Legacy Custom Series
2022 - Present
Brass (drum & mallets) Badge
Studio Series
2024 - Present
Aluminum (drum & mallets) Badge
Stage Series
2025 - Present