Sonique Drums Identity Guidelines & Brand Assets
By downloading Sonique Drums brand assets, you agree that you are using Sonique Drums brand assets solely in your capacity as a mass media outlet employee, retail partner, or contractor. The Sonique Drums brand assets may not be altered except for reducing or enlarging the overall size.
Retail Partner Signatures
Use of Sonique Drums assets in signatures are for use only by current Sonique Drums retail partners. Sonique Drums retail partners must follow these guidelines when publicizing their relationship with Sonique Drums in communications. Sonique Drums reserves the right to withdraw permission to use a Sonique Drums signature at any time if the use of the signature is inconsistent with these guidelines or is otherwise deemed inappropriate by Sonique Drums.
Sonique Drums partner signatures can be displayed only in all-black or all-white. When placing a signature on black or color backgrounds, use an all-white signature reversed out of the background color. Never place a Sonique Drums partner signature on a visually cluttered or patterned background. Retail partners can display their Sonique Drums-provided authorization only in all-black or all-white. A Sonique Drums logo in our official color scheme is reserved for use by Sonique Drums and may appear on some partner assets provided by Sonique Drums. Never display your partner signature in our full color scheme.
Minimum Size & Clear Space
The minimum clear space around the signature is equal to one-half the height of the Sonique Drums logo, measured from the top of the leaf to the lower edge. Do not allow photos, typography, or other graphic elements to enter the minimum clear space area. The minimum logo size should be used only when layout space is extremely limited. Use the logo at a larger size whenever possible.
Advertising & Social Media
When using the Sonique Drums logo for the purposes of advertising in print, web, or social media, the logo use must follow our clear space guidelines (above) where the logo has a minimum amount of clear space that is not interfered with images, typography, or other graphic elements. An example (below) shows adequate clear space between logos used in the footer of a webpage for Nashville Drummers Podcast.
Color Contrast
White logo is used over a darker background to provide adequate color contrast.
Clear Space
50% Clear space is maintained between logos to provide clear separation.
Sonique Drums Product Photography
Authorized resellers are welcome to take their own product photos for the purposes of promotion on the web, print, or social media for their own website and other sales channels that they control.
Every aspect of Sonique Drums product photography is careful and deliberate including lighting, framing, and composition. Listings on other websites, marketplaces, and other sales channels not controlled by authorized resellers are strongly encouraged to use Sonique Drums product photography to maintain consistent product representation across sales channels and marketplaces. In cases where it is advantageous for the customer to see the actual item being sold, an authorized reseller may use their own product images. Authorized sellers by default are granted the right to list Sonique Drums products on the Reverb marketplace, their own social media channels, and website. Authorized resellers must request permission to list products on other public marketplaces.
Sonique Drums Trademarks
A trademark is a name, logo, or tag line used to identify products that distinguish them from other brands. Use Sonique Drums trademarks thoughtfully to protect the time and monetary investment that Sonique Drums has put into its trademarks.
When using Sonique Drums trademarks, you must spell and capitalize them as specified below:
- Sonique Drums®
- Sfx™
- SnareFx™
- KickFx™
- KitFx™
- NATO-1™
- Move Forward.™
- Quality Percussion Accessories For Demanding Drummers™
Never translate the name Sonique Drums. Typeset Sonique Drums in English even when it appears in headlines, text, or communications in a language other than English. The legal company name, Sonique, LLC, is reserved for legal documents; for customer communications, simply use the trade name Sonique Drums.
